MB Counselling & Coaching
A calm, responsive redesign for a specialist eating disorder counsellor — built on clarity, trust, and care.
The Challenge
- A Dated, Inconsistent Look: The existing site felt visually outdated, with branding that shifted from page to page — undermining the trust a prospective client needs to feel before reaching out.
- Overwhelming Walls of Text: Dense blocks of text made it hard for visitors, often searching in a vulnerable moment, to quickly find what they needed.
- An Evolving Service List: Her practice had grown well beyond its original offering, and the site needed to present her full range of services clearly, without becoming cluttered.
- Responsive and Sensitivity: The site needed to be fully responsive and mobile-friendly, while staying warm and human without ever risking triggering language or imagery.
The Solution
- A Calm, Considered Redesign: I replaced the inconsistent branding with a soft, cohesive visual identity — muted tones, generous white space, and clear typography designed to feel reassuring, not clinical.
- Content Broken Down, Not Dumped: Long paragraphs were restructured into short, scannable sections, so visitors can find what’s relevant without feeling overwhelmed.
- A Clear Services Structure: Her expanded service offering is now organised into an easy-to-navigate structure that’s simple to update as her practice evolves.
- Responsive by Design: Built with responsive best practices throughout —Built with responsive best practices throughout — the site adapts seamlessly across phone, tablet, and desktop — plus a confidential contact form and a dedicated resources page.
The Impact
A modern, cohesive site that reflects the quality and care of her practice
Content restructured for clarity, reducing overwhelm for visitors in a vulnerable moment
A fully responsive, mobile-first build that supports her full, expanded range of services
● Currently accepting new clients
Ready for a website that works as hard as you do?
I take on a limited number of new projects each month so every client gets my full attention. If you’re ready to stop wrestling with your site and start growing your business, let’s talk.
No pressure, no sales pitch — just a conversation about what you need.